leadership – ManagersMag

April 23, 2023April 24, 2023

How SEO helps in Reputation Management

SEO is an important component to shape and regulate your brand portrayal in the SERPs.

All forms of marketing play a part in good brand management.

Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service. Sometimes, however, your brand might be in receipt of some negative press or reviews that can alter the way it is seen.

If a potential customer wants to know if your business is reputable, they will likely search for you online.

Visiting your website isn’t enough; they’ll want more objective feedback.

So, online reputation management, is critical.

It is the process of shaping and controlling the history around your brand online.

SEO is an important step to consider in that process. Reputation management in SEO is all about ensuring that wherever a searcher encounters their brand in the search engine results pages (SERPs), they take away a positive message about it.

This often means ensuring that the brand influences the front page of the SERPs and the articles pushed in Discover feeds, as well as the News results.

Online reputation management (ORM) is critical for SEO because, no matter how good a website ranks, if the perception of its brand is negative, it will struggle to get clicks.

SEO professionals must stay aware of how the brand they are working on is perceived elsewhere on the internet. .If there is negative sentiment about the brand, it is unlikely that a good call to action in a page title will be enough to get a click.

It’s also important to realize that organic traffic that doesn’t convert will not be very valuable.

A brand’s online reputation can have a huge impact on conversions.

Research into a brand, product, or service often begins online with a search.

Your website will likely only be one or two of the results brought up when someone searches for your brand.

All those other search results will potentially say something about your brand that might not be as favorable as you would like.

Unfavorable comparisons between your product and a competitor can be made by an objective third party.

Bad press can be high-ranking.

If you aren’t actively monitoring what appears at the top of the search results for your branded keywords then you could be missing out on the opportunity to spot potential reputation issues.

Once a news story starts circulating about your company, or even incorrect information is added to a third-party website, it can be hard to repair the damage to your brand.

It is important that your brand’s message is what’s seen on the first page of the SERPs. Proactively working on your online reputation management can put you in a strong position to correct misinformation or outrank unfavorable content.

April 21, 2023April 21, 2023

When Micromanagement Fails to deliver.

Think of it when your enterprise isn’t taking that much needed stride, supposed to toss you into the world of incomes even after investing in it heavily. While at times executives in promising companies assume supervision of some of it’s slightest tenets and departments, these presumptions significantly accumulate into big mistakes, creating loopholes critical for the firms downfall. Assumptions like these often provide a breeding hub for concealed errors to expand, eventually marking the onset of the firms relentless hardships. With micromanagement however, administrators are able to realize the full benefits of their sweat as the majority of the problems are handled at a firsthand perspective and solved in real time.

Micromanagement seemingly offers a firm a sort of a facelift which even upon the tempest of other big hurdles, greatly oversees the prosperity of a firm. Business failure which is certainly the diagnosis of a business that is registering minimal profits, often comes along due to a variety of reasons including this notorious assumption that the smallest tenets, the ficklest of issues, are not detrimental to your dilemma.

However micromanagement is a double-edged sword and despite this extremely appealing perspective, has a shortcoming with extremely lethal and far reaching impacts. In business management, micromanagement is a management style whereby a manager closely observes, controls, and or reminds the work of their subordinates or employees. Micromanagement is generally considered to have a negative connotation, mainly because it demonstrates a lack of freedom and trust in the workplace. Rather than giving general instructions on smaller tasks and then devoting time to supervising larger concerns, the micromanager monitors and assesses every stage of a business process and evades delegation of decisions. Micromanagers are usually annoyed when a subordinate makes decisions without consulting them, even if the decisions are within the subordinate’s level of authority.

Micromanagement also frequently involves requests for unnecessary and overly detailed reports. A micromanager tends to require constant and detailed performance feedback and to focus excessively on procedural trivia (often in detail greater than they can actually process) rather than on overall performance, quality and results. This focus on “low-level” trivia often delays decisions, blurs overall goals and objectives, impedes the cycle of information between employees, and guides the various aspects of a project in different and often opposed directions. Many micromanagers accept such inefficiencies as less important than their retention of control or of the appearance of control.

It is common for micromanagers, especially those who exhibit narcissistic tendencies and micromanage deliberately and for strategic reasons, to commission work to subordinates and then micromanage those subordinates’ performance, enabling the micromanagers in question to both take credit for positive results and shift the blame for negative results to their subordinates. These micromanagers thereby delegate accountability for failure but not the authority to take alternative actions that would have led to success or at least to the mitigation of that failure.

The most extreme cases of micromanagement comprise of a management pathology closely similar to workplace bullying and narcissistic behavior. Micromanagement resembles addiction in that although most micromanagers are behaviorally reliable on control over others, both as a lifestyle and as a means of retaining that lifestyle, many of them fail to concede their dependence even when everyone around them observes it.

Because a pattern of micromanagement suggests to employees that a manager does not trust their work or judgment, it is a major factor in stirring employee disengagement, often to the point of fostering a dysfunctional and hostile work environment. Disengaged employees invest time, but not effort or creativity, in the work in which they are assigned. The impacts of this phenomenon are worse in situations where work is passed from one specialized employee to another. In such a situation, disinterest among upstream employees implicates not only their own productivity but also that of their downstream colleagues.

April 21, 2023

SACCO MANAGER’S HASTENED MOVE TO JOIN NATIONAL PAYMENT SYSTEM, AIMED AT LOWERING CREDITS COST.

The move by the countries biggest lenders to stringently impose new requirements has greatly compelled credit cooperatives to join bank borrowers who they had earlier vetoed.

President William Rutos financial inclusion agenda is seemingly taking shape, after the countries sacccos and cooperatives joined hands with the national payment system (NPS) in sustained efforts to lower the cost of credits.

Erstwhile, while saccos overly depended on banks to get funding together with other commercial services such as cheque processing and issuance the move might affect, to a big extent, the countries banks which have relied on these saccos for third party business like issuing of cheques.

Furthermore if the agenda goes on to succeed, banks will stand to loose as saccos will now have the capability and clearance to lend money to fellow saccos through the central liquidity facility (CLF) which is an equivalent of the interbank market.

The process to have these saccos sheltered under mainstream financial services has for a period of over seven years been made elusive by the sheer absence of the industries players to join hands and get to consensus on the matter.

Now, it’s a hot button issue in the country amid the soaring cost of living which has in turn increased the cost of borrowing including with saccos.

According to SASRA Sacco societies regulatory authority which has for a time now been helplessly watching the hiccups facing the sector, externally borrowed funds are in most instances expensive and often owe to changes in interest rates.

Now President Rutos administration has moved to prioritize the admission of saccos into the National Payment system as part of the governments financial inclusion agenda.

April 21, 2023

How managers transgress employee rights in bid to micromanage .

In a workplace governed by far, by authoritative managers who never allow their employees let out a word, leave alone transgressing rules crafted by these managers to gauge how people work, it might be easily to forget whether one has a right to anything particularly when the workplace is mired in some never ending tasks.

Although one is employed and often experiences fear that demanding for something might be seen as nagging or might easily bring back memories of probably when they underperformed creating a precarious situation for them

The pursuit for productivity often places workers at a precarious situation – beneath their managers, hence making it so hard for them to make demands or even take action when one of their rights are violated.

But truly, is there something like violation when one doesn’t understand what can be or is worth being violated? employees need to understand their rights very well and even have the much important knowhow on how to wield these rights in shaky situation like when 5their relationship [s with the manager is not so smooth.

April 20, 2023

How US Department of justice is helping Kenya to bloom women law enforcers.

Management mag

At a close spectrum, the role of women in law enforcement is under-looked given the daunting context of the assignments. Particularly men are on many occasions the cherished workers while women are discerned as their support personnel in law enforcement jobs. Although some women have went overboard to beat their male counterparts along their line of duty, their substantial function in the duty is shadowy and not easily distinguishable. In the past, the army was merely a reserve for men while women were trusted to handle other menial jobs that were less pendant on courage and body stamina.

This beges the question; Could there exist an advantage that the gender surpasses it’s male countdimension. “Yes, it does – absolutely,” said Major General Jami C. Shawley at the Africa region symposium on women in security. He asserts that women have an advantage in the enforcement of the law through their natural reconciliation feats, hence very pivotal in peace keeping and security.

In the previous years however, the number of women willing to undertake law enforcement and counterterrorism security has rose significantly prompting the United States departments of justice and state to make a move to facilitate the women into greater succession.

In the regional symposium that commenced June 27 2022 ending on the 1^st of June, the U.S department of justice, the U.S department of state and the government of Kenya joined forces to explore their essence of women in security. The gathering, attended by approximately 70 security and law enforcement professionals from eight nations around the African continent, discussed more on enhancing regional and strategic objectives in empowering women as important, essential contributors to security, law enforcement, and counterterrorism.

Now with the weeks long forum women will significantly get a facelift in this line of work and get to understand agreeably, their distinct role in the realm. The symposium that brought together women leaders from 8 African countries, intended to provide a forum for African women in law enforcement lines of work, to undertake career development training, reinforce the growth of women in law enforcement while facilitating counterterrorism efforts.

“The Engaging Multinational Policewomen on Equality and Rights (EMPoWER) program represents the very best of the Department of Justice’s International Criminal Investigative Training Assistance Program (ICITAP)’s commitment to increasing women’s participation and leadership in law enforcement, which bolsters operational effectiveness, expands police institutions’ abilities to engage local communities, broadens the perspective of operating environments, and strengthens police response to crime,” said ICITAP Director Greg Ducot.

The summit exemplified a dire need for the support of more women to embark on the career. Previously while most women in the sector were hurdled in the offices mostly to handle paperworks, the forum’s presenter A.Army Major General Jami C. Shawley, clarified that women had an advantage in peace and security and given their enhancement they would help African nations in curbing terrorism and suitably executing the law.

Through the EmPOwer program the forum builds the capacity of women to combat terrorism by supporting them through leadership opportunities and inclusion in counterterrorism efforts. After successfully conducting the symposium in Croatia the ATA through the US embassy Nairobi Kenya, the US department of justice and the other bodies, amassed the country to garner more from professional women law enforcers.

The ATA program is the U.S. government’s exclusive counterterrorism training and equipment provider for foreign law enforcement agencies. As mandated by U.S. Congress, ATA should promote three policies has three foreign policy objectives: to build counterterrorism capacity of partner countries; to enhance bilateral relationships; and to increase respect for human rights.